Clean and Current Published May 20, 2017 by Mail Library in Business View Comments Please enable JavaScript to view the comments powered.
It is important to maintain an accurate and up-to-date Singapore consumer email list database so you can market your products or services more efficiently. A clean and correctly maintained email list ensures better engagement while decreasing bounce-back rates that ultimately lead to optimal performance of your email campaigns. Below we outline some of the tactics that should help you maintain your clean email list.
Regular Data Cleaning
Keeping your email list clean is more essential. Delete dormant subscribers from your list, like anyone who hasn’t opened or clicked on anything in the last 6 months. You can re-engage some of these dormant users through running re-engagement campaigns, to see if they are still interested. If they still do not reply, it might be wise to remove them from your list.
Use Double Opt-In
A double opt-in process makes sure email addresses are valid and that subscribers really want to hear from you. This is often referred to as double-opt in meaning new subscribers must confirm their subscription via a validation email (more on that below). It acts as a filter for bogus or poorly entered email addresses.
Monitor Bounce Rates
Low bounce rates will improve your sender reputation. Emails sent to invalid email addresses, known as hard bounces, should be removed instantly.. Temporary problems but still need to be checked for (Soft bounces) – things like a full inbox. If an email address bounces across multiple campaigns, consider purging it from your list.
Use Email Verification Tools
By verifying emails, before they go live and start dropping off due to hard bounces as a result of being fake accounts, email verification tools can save you from the unwanted headache. The others fetch the existence of mailboxes, domain and syntax as well. Consistent use of email verification tools impacts a couple things: 1) bounce rate and, by extension… 2) deliverability.
Segment Your List
Apart from good marketing practice, segmentation is also important for maintaining one of the most clean B2C Email Address List. Through segmenting your list by engagement levels, purchase history or demographics you stand to deliver better targeted messaging. Targeting like this helps ensure your email list stays engaged and decreases the likelihood of being labeled as spam tweets.
Collect Accurate Data
Get It Right at the Outset Perform some basic form validation to guard against typos and other common email address errors like missing the ‘@’ symbol or using an invalid domain name. Providing positive reinforcement for correct data entry can too have an effect, most people are much more keen to provide the right information if they would gain from that.
Provide a Simple Way to Unsubscribe
As giving an easy way for subscribers to unsubscribe your emails actually increases the hygiene of your B2C Email Address List. Always Include a Visible Unsubscribe Link in Your Emails This goes a very long way in ensuring people who want out can get out and not mark your emails as spam (a big black-mark against sender reputation).
Analyze Engagement Metrics
Monitor engagement metrics like open rates, click-through rates and unsubscribe counts on a regular basis. These allow you to gauge the health of your email list. When you begin to see a decrease in engagement, perhaps it is time for you to do some list cleaning or reconsider your email strategy.
Maintain Data Privacy
Stay compliant with data privacy laws such as the Personal Data Protection Act (PDPA) in Singapore when collecting & keeping their email addresses. This not only fosters trust with your subscribers but it also covers the legal side of things on behalf of your business.
Regular Updates and Reviews
Organize for common evaluations of the email list so as to keep it clean and up-to-date. It will either be quarterly and possibly bi-annually for some who are not sending email too frequently so that you can properly review them. Have you subscribed to regular updates in doing so, and it will help stay proactive with maintaining your email list.
So in a nutshell, you should be proactively employing your Singapore consumer email list database clean and up-to-date. Cleaning, validation and segmentation sending are common measures to keep your email campaigns useful and abiding by law. To carry out better marketing and to get more open rates from your email, you would just have to spend some time on looking after your list.
